Discussion Board Replies
Discussion Board Replies
1) I have no doubts that the Red Sox is one of the leading baseball team of American league. The way I see it, the Boston Red Sox, they are the team that worth of attention for sure. Nevertheless, I think they have a lot to work on. The main navy-blue, red and white colors of the team are famous enough, however, the emblem could be upgraded and changed for the years, like Coca-Cola emblem, for example. It is essential to remain what people like, but to add further innovation in the marketing of the brand, or team in particular. Regarding marketing executive of Red Sox, Mark Lev, his experience impacts the vision of marketing strategies. His thoughts about competing are wise enough Its cliche, but it causes you to bring out the best in your game. Fosters a culture of creativity and innovation( Mark Lev, Fenway Sports Management, 2015). I believe this is good and bad at the same time; sometimes experience prevents to see new solutions and way of development. It concerns almost every aspect of life and sphere of work. The positive moment about Red Sox marketing is brand new policy of social webs usage, like Facebook, Twitter or Instagram (Official Instargam of the Boston Red Sox); this is the best way to observe they key moments of the team and fan support.
References
Mark Lev, Fenway Sports Management . (2015, March 9). Sports Business Journal, 34. Retrieved August 20, 2015 from http://www.sportsbusinessdaily.com/Journal/Issues/2015/03/09/People-and-Pop-Culture/What-I-Like.aspx?hl=red%20sox&sc=0
Official Instargam of the Boston Red Sox. Retrieved August 20, 2015 from https://instagram.com/redsox/
2) Truly speaking, I find recollections about St. Louis Cardinals interesting and critical enough. Especially, detailed description of the baseball team and mentioning is as a sport dynasty seems very witty. Even tough, obviously St. Louis Cardinals losses its leading position; to support that statement, Ray Giler (USA TODAY) has admitted that St. Louis Cardinals has been losing major leaguers to other bat companies (Louisville Slugger, 2013). By all means, great team has undivided attention of fans all over the world and St. Louis Cardinals is not an exception. Forbes recent evaluation of the team is $1,400 and sticks to the opinion that They had the second highest attendance in baseball each of the past two years (St. Louis Cardinals, Forbes). Aside of that, the team has one of the highest rating on TV, not to mention social media. Productive approach of increasing popularity of the team using social media platforms have worked; thus, a number of followers on the Twitter, Facebook and other speak for themselves.
Fan support means a lot for athletes; moreover, without it the motivation and spirit of players might decrease. The particular team was successful in the past and has brought the major contribution, but currently it lacks new promoting and better results in a baseball.
References
Louisville Slugger Reportedly Losing Market Share Among MLBers To Other Bat Companies. (2013, October 2). Retrieved August 20, 2015 from http://www.sportsbusinessdaily.com/Daily/Issues/2013/10/02/Marketing-and-Sponsorship/Bats.aspx?hl=louisville slugger &sc=0
St. Louis Cardinals. Retrieved August 20, 2015 from http://www.forbes.com/teams/st-louis-cardinals/
3) Wise usage of social media sources gives its results. It is era of Internet technologies and that would be silly to ignore its benefits. Besides, when one baseball team uses every possible social media platform to provoke interest, another one will do the same; it calls conditions of healthy rivalry. Eternal competition and struggle to become the best and the first rules all sport units. Cleveland Cavaliers demonstrate successful results in social media and location-based technologies. As an example, it is a great idea to provide mobile application for fans to monitor necessary current events and buy tickets faster and easier. In particular, the app also features several groundbreaking capabilities to provide Cavs fans coming to Quicken Loans Arena with a customized game day experience( Cavaliers Mobile Application). It works beneficially for online Play Stores and for the team as well. Also, because of the huge impact of the Internet and all possible applications and social webs, it became easier to control and to encourage fans. For example, Twitter has become an important tool for fans to tap into the views of other fans while watching games to both entertain and enlighten (Kanarick, 2015).